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CELEBRATING CHILDHOOD

Introducing Joli Bouton

From grocery shopping at the Sunday market in Falaise to scouring flea markets in Paris, newly launching children’s fashion brand Joli Bouton draws inspiration from all things French. Founded by two sisters residing in America and France, Joli Bouton is a thoughtfully-designed collection focused on effortlessly elegant dresses for little girls on the move.

Joli Bouton, a French play on the American phrase “cute as a button,” is designed to easily flow from every social setting, from lunch at a nice restaurant to a casual shopping mall stroll. Sisters Sallil and Sathinee Kalayanarooj, both mothers of young children, have combined their business expertise and keen fashion sense to create clothing that reflects the simple joys and happiness of childhood.

“Quote from Sathinee about what makes Joli Bouton stand out from other brands and why they were inspired to start their own collection”

Available in sizes 1T to 4T, Joli Bouton dresses are ethically made in Thailand by an expert seamstress. Joli Bouton is comprised of three cohesive collections: Casual Luxury, dresses and tunics that can easily be dressed up or down; Princess, a more fitted, playful princess style comfortable enough for playtime; and Angel, dreamy and flowy dresses perfect for celebrations. Linen and Japanese cotton, as well as lace and ribbon accents, are hallmarks of the carefully edited collection, which retails for $20 to $60.

To learn more, please visit www.jolibouton.com.

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